Saturday, April 4, 2009

Google Seen As Being Likely To Partner With, Not Buy, Twitter

Google Inc. (GOOG) is interested in striking a partnership with micro-blogging phenomenon Twitter Inc. but the two are not talking about specific initiatives, a person familiar with the situation said Friday.

The Internet search giant is most likely eyeing an AdSense partnership with Twitter, which would enable it to display and earn revenue from Google ads, industry observers said.

Such a partnership would be a good defensive move for Mountain View, Calif.-based Google because it would minimize the chance of Twitter emerging as a standalone competitor or being bought by a rival, such as Microsoft Corp. (MSFT.

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